March, 2022, to further develop the ‘first store’ and ‘first launch’ economies, the Beijing Municipal Commerce Bureau together with nine other government bureaus in Beijing announced the continuation of financial support measures.
Beijing has been optimizing its first-store economy support policies for companies that want to open their first store in the city (first store/ first launch) since March this year. And they are expecting to open more than 3,000 first stores locally that represent Chinese and foreign brands by 2025 in order to further develop economies and turn the Chinese capital into an international consumption center.
